Our portfolio doesn't make the rounds. For one thing, it's in a constant state of flux. More importantly, while we're thrilled to have won so many design and advertising awards, it's not what our visuals look like that matters — this isn't art for art's sake. The important thing about our work is how it works.

You may like one ad or visual more than another, and that's nice; but we know that you are rarely the target market for that work. If you are viewing a portfolio, you may not know the task for which a visual or ad was created.

So, instead of laying out a portfolio of images, we're going to take you through a series of transformations. These may or may not be our latest work—we're choing them specifically to illustrate different approaches or visions that can guide your choices or directions. After all, no matter how many creative awards we've won, it really is 'how we think' that makes the difference.