Blanc De Chine
A beloved client, Hong Kong based, worked mostly in real-estate and development projects but always dreamed of a retail store where his own aesthetic could be more fully expressed. Blanc de Chine was that realization and we were delighted to have been a part of the planning, the development and the launch. Two campaigns shown here – the launch piece, highlighting the most basic pieces in obvious but sensual clarity; and the second, from a brilliant shooting with Diego Uchatel, far more mood-piece than selling fixture, it still tells us everything we need to know about the blend of Zen purity and sensuality intended in the line.
